Message From Our Founder
Built by
Barbers.
Powered by
Community.
We are Treasure Coast Barbers United Inc. — a Fort Pierce nonprofit that believes a fresh haircut can change a child's entire trajectory. Since 2021, we have been serving youth across St. Lucie, Indian River, and Martin Counties through free professional haircuts, school supplies, and career mentorship programs.
A fresh cut changes how a child walks into a room — head high, eyes forward, ready.
From One
Idea to a
Movement.
In 2015, Gregory L. Jones Jr. — a professional barber and 10-year cosmetology instructor at Indian River State College — noticed something troubling. Kids at school were pulling their hoodies tight and refusing to take them off in class. Not because they were cold. Because they were ashamed of their hair.
Gregory partnered with Paul Mitchell, Andes, and local cosmetology schools to organize Fort Pierce's first community barber event — free haircuts, no questions asked. The response was overwhelming. That first act of community service became Treasure Coast Barbers United Inc., officially incorporated as a 501(c)(3) nonprofit in 2021.
Today, TCBU runs multiple annual events, has served 500+ youth across the Treasure Coast, and is building career pathways, mentorship programs, and mobile outreach units to reach every corner of the community.
How We
Got Here
From a grassroots community response during a pandemic to a growing 501(c)(3) nonprofit serving hundreds of Treasure Coast youth every year.
Gregory L. Jones Jr. & Vernea Jones establish Treasure Coast Barbers United Inc. as a 501(c)(3) in Fort Pierce after COVID-19 closures left hundreds of Treasure Coast youth without access to grooming services.
Inaugural Back-to-School Barber Expo at the Fenn Center — 100+ free haircuts and school supply kits delivered to Treasure Coast youth with the Boys & Girls Club of St. Lucie County.
Volunteer barbers set a milestone — 300+ professional haircuts in two hours. National barber artist John Mosley joins the event. TCBU gains regional recognition.
890 self-care services provided. $55,240 in community value delivered. 50 programs held. Mobile Self-Care Unit initiative launched with the Council on Aging.
Mission. Vision. Purpose.
Confidence
To ignite confidence in our youth — one self-care service at a time. We believe that access to quality grooming is not a luxury. It is a foundation for self-worth, academic performance, and life outcomes.
Professionals
To empower our youth to become civic-minded professionals — individuals who are skillfully trained, ethically grounded, and committed to working with others for the greater public good.
Do Better.
Empowering Treasure Coast youth through quality self-care and barber services to help them feel better about themselves, perform better in school, and make better choices in life — one fresh cut at a time.
Our Core
Values
These five principles guide every haircut, every mentorship session, and every community event we host.
Every young person deserves to feel proud of who they are. We deliver that confidence through professional self-care services that make an immediate, visible difference.
We are stronger together — as barbers, as families, as a Treasure Coast. Every TCBU event brings our community closer and demonstrates what collective care looks like.
We honor the skill, artistry, and professionalism of the barbering trade. Every cut we deliver reflects the highest standards of our profession and our respect for each youth we serve.
We lead with empathy in everything we do. We see the child behind the chair, the family behind the child, and the community that surrounds them all — and we serve all three.
We show up — to every event, every mentorship session, every community call. Reliability is how we build trust, and trust is the foundation of everything we do.
Meet Our
Leadership
Treasure Coast Barbers United Inc. is built and driven by barbers, educators, and community leaders who show up because they genuinely believe in the mission.
Gregory L. Jones Jr. is a third-generation Fort Pierce native dedicated to transforming the lives of youth through the power of grooming and mentorship. As Founder, President, and CEO of Treasure Coast Barbers United Inc., he leads a mission to ignite confidence "one self-care service at a time."
With over a decade as a barber instructor at IRSC and former CEO of MLB Barbershop 2 Inc., Gregory embodies "each one, teach one." His vision for TCBU — rooted in a community assembly he started in 2015 — is centered on trade exposure, experiential learning, and entrepreneurship for the next generation.
Oliver Brown is a seasoned financial expert and servant leader with over 30 years of high-level experience in accounting and taxation. As the Founder and CEO of Brown Tax Preparation & Financial Services LLC, Oliver brings a Wall Street pedigree to the Treasure Coast, combined with specialized training from his time working with the IRS.
His career includes more than two decades managing multi-million dollar corporations across New York and Florida. He serves with the Florida Association of Black Chambers of Commerce, is former President & Chairman of the South Florida Black Chamber of Commerce Inc., and Co-Founder of JLON REI Inc. He also mentors youth through Camp About Face.
Adolfo Covelli serves as Vice Chair of Treasure Coast Barbers United Inc., bringing operational expertise and deep community commitment. As the Transit Director for St. Lucie County since 2020, he has been at the forefront of moving transit forward — bridging the gap between residents and the region's economic centers.
With over 17 years in large-scale operations throughout Southeast Florida — including managing 275 employees and $150 million in annual revenue for Waste Management of Dade County — Adolfo brings proven leadership to TCBU. Husband of 25+ years and proud father to daughter Ava.
All donations are fully tax-deductible to the extent permitted by law.
Indian River County
Martin County
Support Our
Mission
Every dollar you give goes directly to free haircuts, school supplies, and youth mentorship across St. Lucie, Indian River, and Martin Counties. Treasure Coast Barbers United Inc. is a registered 501(c)(3) nonprofit — your gift is fully tax-deductible.
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